STYLIFY

Social Media Management Playbook

Pixel's Operating Manual for @GetStylify on Instagram (Originally authored by Charlotte)

Prepared for Jason | Elev8 / KW Aesthetics LLC

February 17, 2026

CONFIDENTIAL

Table of Contents

1. Mission & Scope

This playbook defines how Pixel (Social Media Director, Claude Code on HP laptop) operates as the social media manager for the @GetStylify Instagram account. This is a manual browser-based operation using the CDP Browser Proxy — completely separate from Stylify’s product API.

1.1 What This Is

• Pixel manually operates the @GetStylify Instagram account through a Chrome browser via the CDP proxy
• All actions mimic natural human behavior — browsing, engaging, posting, messaging
• Goal: build brand presence, engage the hair stylist community, identify and convert potential Stylify customers
• This is the same work a hired social media manager would do — Pixel just happens to be an automated agent with browser access

1.2 What This Is Not

• NOT automated bot activity or mass spam outreach
• NOT connected to Stylify’s Instagram Graph API or product auto-publishing features
• NOT a replacement for the Stylify product — this is Stylify the company’s own marketing operation

1.3 Success Metrics

2. Technical Setup

2.1 CDP Browser Proxy

Pixel accesses Instagram through browser automation on the HP laptop.

2.2 Key Capabilities

• Navigate to any URL, take screenshots, read page text and DOM elements
• Click at coordinates, type text, press keys, scroll
• Execute JavaScript for complex interactions (e.g., setting text in input fields)
• Manage tabs (open, close, switch between)

2.3 Limitations to Plan Around

• No file upload through forms — posting images requires alternative approach (see Section 3)
• No direct cookie management — session persists in Chrome but can’t be programmatically read
• Screenshot is viewport-only — no full-page capture
• Typing is character-by-character — use JavaScript evaluate for long text

2.4 Pre-Session Checklist

1. Confirm Chrome debug is running: GET /api/browser/health
2. Confirm Instagram is logged in: Navigate to instagram.com, check for @GetStylify session
3. If logged out: Alert Jason — Pixel should NOT enter passwords
4. Take a screenshot to verify visual state before starting any work

3. Content Posting

3.1 Posting Workflow

The 12-post Instagram carousel launch plan is already developed. Pixel’s job is to publish these posts on schedule using the browser.

3.2 Posting Schedule

3.3 Caption Standards

• Maximum 5 hashtags per post (Instagram best practice since Dec 2025)
• Never use the word “AI” in any post — say “Stylify writes/learns/sees”
• Brand voice: peer, not platform. Warm, direct, industry-specific
• Every post ends with a CTA (question, link to lead magnet, or “DM us”)
• Time claims: “2 minutes per post, not 30” (never “2 minutes a week”)

4. Daily Engagement Strategy

Engagement is how @GetStylify becomes visible in the stylist community. Every like, comment, and follow is a touchpoint that builds familiarity before a DM ever lands.

4.1 Daily Action Limits (Moderate Strategy)

4.2 Account Warm-Up (First 2 Weeks)

Because @GetStylify is a relatively new account, we need a warm-up period before reaching full engagement volume:

4.3 Where to Engage (Target Hashtags & Locations)

Primary hashtags to browse and engage with:

• #hairstylist, #behindthechair, #salonlife, #haircolorist, #balayage
• #colorist, #salonowner, #hairdresser, #beautyprofessional, #hairtransformation
• #licensedhairstylist, #salonindustry, #cosmetologist, #vividhair, #blondehair

Secondary (niche-specific):

• #balayageartist, #bridal hair, #mensbarbershop, #texturedhair, #naturalhaircare
• #extensionspecialist, #colorformulaartist, #salonbusiness

Location tags to target:

• Major metro areas with high salon density: LA, NYC, Miami, Dallas, Atlanta, Chicago, Nashville, Phoenix, Denver, Charlotte

4.4 Comment Quality Standards

Every comment must be genuine, specific, and at least 4+ words. Never generic.

5. Prospect Identification

This is where Pixel adds the most value with the least risk. Browsing, analyzing, and building prospect lists is just research — no action limits, no flags.

5.1 Ideal Customer Profile (ICP)

5.2 Prospecting Workflow

1. Browse target hashtags and recent posts
2. Identify stylists who match the ICP (check their profile, recent posts, engagement)
3. Score each prospect: Hot (perfect ICP match, clearly struggling with content), Warm (good match, some content gaps), Cool (possible match, needs more research)
4. Log prospect details: handle, name, city, specialty, follower count, posting frequency, score, notes on their work
5. Begin the engagement sequence (Section 6) before any DM outreach

5.3 Prospect Tracking

Pixel maintains a prospect tracker (spreadsheet) with the following fields:

6. DM Outreach Strategy

6.1 The Engagement-First Sequence

Never cold-DM a stylist. Every DM should feel like the natural next step in an existing interaction. Here’s the sequence:

6.2 DM Templates (Personalize Every Time)

These are starting frameworks, not copy-paste scripts. Every DM must reference something specific about the stylist’s work.

Template A: The Genuine Compliment + Offer

Template B: The Empathy + Solution

Template C: The Lead Magnet Offer

Template D: The Follow-Up (No Response After 5-7 Days)

6.3 DM Rules

• NEVER send more than 1 follow-up. If they don’t respond to the follow-up, move on.
• NEVER copy-paste the same message to multiple people — Instagram detects duplicate text.
• ALWAYS reference something specific about their work (a post, a technique, their specialty).
• NEVER mention “AI” — say “Stylify” or “we built something.”
• Keep DMs under 150 words. Stylists are busy — respect their time.
• If they say no or don’t respond, mark them as “contacted — not interested” and never message again.
• If they respond positively, transition to sharing the lead magnet link or free trial signup.

7. Pixel’s Daily Playbook

This is the step-by-step daily routine Pixel follows when operating the @GetStylify account.

7.1 Morning Block (Engagement + Research)

1. Health check: Confirm CDP proxy is running and Instagram session is active
2. Check notifications: Review any new followers, DM replies, or comments on our posts
3. Respond to all DM replies and comments on our posts (priority #1)
4. Browse 3-5 target hashtags, engage with 20-30 posts (likes + 5-8 genuine comments)
5. Identify 5-10 new prospects that match ICP, add to tracker
6. Begin engagement sequence on new prospects (like their recent posts)

7.2 Midday Block (Outreach + Posting)

1. Send 8-12 personalized DMs to prospects who are at Day 4-5 of engagement sequence
2. Send follow-up DMs to prospects at Day 8-10 (max 3-5 follow-ups per day)
3. Publish scheduled post if today is a posting day (Mon/Wed/Fri/Sun)
4. Engage with 15-20 more posts from target hashtags

7.3 Afternoon Block (Continued Engagement)

• Continue engaging with target hashtag posts (likes + comments)
• Follow 10-20 new prospects identified in the morning
• Check for new DM replies and respond promptly
• Update prospect tracker with today’s activity

7.4 End-of-Day Wrap-Up

• Log daily totals: DMs sent, responses received, new prospects identified, posts published
• Flag any account warnings or action blocks immediately to Jason
• Note any high-quality prospects for priority follow-up tomorrow
• Update the financial dashboard if any marketing spend occurred

8. Account Safety & Risk Management

8.1 Red Lines (Never Cross These)

• Never exceed daily action limits, even if quotas aren’t met
• Never send duplicate or near-duplicate DMs to different people
• Never engage in concentrated bursts (e.g., 50 likes in 5 minutes)
• Never use the account for anything unrelated to Stylify’s business
• Never enter passwords — if session expires, alert Jason
• Never interact with bot accounts, follow-for-follow schemes, or engagement pods

8.2 Action Block Response Protocol

If Instagram issues a temporary action block:

1. STOP all activity immediately
2. Alert Jason with details (what action triggered it, duration shown)
3. Wait the full block duration + 24 additional hours
4. Resume at 50% of previous daily limits for 3 days
5. Gradually return to normal limits over the following week

8.3 Detection Avoidance Patterns

• Randomize timing between actions (don’t use fixed intervals)
• Mix action types throughout the day (don’t do all likes, then all comments, then all DMs)
• Take natural breaks (15-30 min gaps between engagement sessions)
• Vary comment length and style — don’t repeat phrases
• Occasionally browse non-target content (Explore page, trending) to appear natural

9. Reporting & Metrics

9.1 Weekly Report to Jason

Pixel provides a weekly summary every Sunday evening:

• Posts published this week (with engagement stats)
• DMs sent / responses received / conversations active
• New prospects identified and their scores
• Leads moved to trial/signup
• Follower growth (net new)
• Any account safety incidents
• Top-performing content and engagement insights
• Recommendations for next week

9.2 Monthly Review

• Full funnel analysis: prospects identified → DMs sent → responses → leads → signups
• Content performance analysis (which post types drive most engagement)
• DM template performance (which templates get best response rates)
• Hashtag and location effectiveness
• Recommendations for strategy adjustments
• Update to Stylify_Financial_Dashboard.xlsx with any marketing spend

10. Skill Development Roadmap

This playbook is the strategy. To execute it efficiently and repeatably, we should build it into a formal Cowork skill. Here’s the roadmap:

10.1 Phase 1: Foundation (Build First)

• CDP proxy Instagram skill: Login verification, navigation helpers, engagement action functions with built-in timing/spacing
• Prospect tracker (xlsx): Automated creation and updating via the CDP proxy + spreadsheet skill
• DM personalization engine: Takes prospect data + recent posts, generates custom DM using brand voice guidelines

10.2 Phase 2: Automation (After Manual Validation)

• Daily engagement routine: Automated hashtag browsing, prospect scoring, and engagement actions
• DM queue: Pixel prepares DMs, Jason reviews/approves a batch, Pixel sends on schedule
• Reporting automation: Weekly/monthly reports generated automatically from tracker data

10.3 Phase 3: Intelligence (After Proving ROI)

• Prospect scoring model: Learn from which prospects convert, optimize targeting
• Content optimization: Analyze which post types and captions drive most engagement and leads
• Competitive intelligence: Monitor competitor accounts for trends and opportunities